A viable alumni base is critical to the success of your club. It is essential for the club to identify, retain, and increase membership.

Here are some recommendations to achieve this:

  • Provide value to members.

  • Send out an annual email to non-members or expired members to promote the benefits of membership. Offer “members-only” access to certain club services, like the membership directory or a job board.

  • Charge different prices for member and non-member tickets for events.

  • Reach out to relevant regional or affinity student groups on campus.

  • Once the club reaches an appropriate size, consider instituting a tiered membership structure with different levels of access to services and benefits according to membership type. Click here for more information on dues and sample membership structures.

  • Focus on attracting new graduates and young alumni.