Automatic Membership Renewal Notification

NationBuilder allows your club to automatically send a message to anyone with an expiring membership. This is an excellent tool for retaining membership and reengaging club members.

 

1. Navigate to overall People > Memberships.

 

 

2. You can edit automatic expiration notices for each individual membership level by clicking on the pencil icon. In the settings tab, you may edit the timing of each reminder. They are automatically set to send 7 days prior to expiration.

 

 autorenewzzz.JPG

 

3. Next, navigate to the Autoresponses tab, to edit the content of the auto-generated message.

membership_renewal_2.JPG

4. Here is a template to get started, as well as some ideas for additional content. Please contact the Global Clubs team at globalclubs@wharton.upenn.edu with any questions relating to the liquid coding found between these brackets - {{ }}}.

{{ recipient.first_name_or_friend }} --

Your {{ site.name }} membership expires on: {{ membership.expires_on | date_to_long_string }}.

The membership renewal process is easy. You can even renew your membership prior to expiration! You'll receive the additional membership term without losing any of the remaining time in your current membership. Simply follow this link to renew your membership: {{ page.full_url_with_recruiter }}

We appreciate your continued support. The {{ site.name }} is active and successful due to the loyalty of our members.

Thank you, and we look forward to seeing you at one of our upcoming events!

{{ broadcaster.name }}
{{ site.full_url }}

 

  • Incentives for renewing at a different membership level. This could be a membership level that includes a donation to the club or one that has a longer membership term such as two years.

  • A transparent statement that explains what membership fees go toward. Does this income help subsidize club programming or fundraising goals?

  • The benefits of membership to your club. What value does a renewed membership provide? What might this alumnus be missing out on by not renewing?

  • Contact information for a club leader who can answer any questions or provide more information.
  • Text that says, "If you have already renewed your membership, please disregard this message. You can confirm the status of  your membership under the 'Edit Settings' tab in the top right corner of our website, upon logging in.  Thank you for your support!"

 

4. Just as you can set a notification to send when a membership is about to expire, you can also reach out automatically to anyone whose membership has just expired. To edit this message, simply toggle to the "Expired" tab on the edit autoresponse page.

expired.JPG

 

5. Here is a template for you to get started on setting a message for expired memberships.

 

{{ recipient.first_name_or_friend }} --

Your {{ site.name }} membership has expired, but we would love to have you back!

Your continued support is important to us and makes a difference. Membership provides support to host events and resources to our alumni each year. Please renew today to enjoy the benefits of your {{ site.name }} membership. Click here to renew your membership: {{ page.full_url_with_recruiter }}

Thank you as always, and we look forward to seeing you at one of our upcoming events!

{{ broadcaster.name }}
{{ site.full_url }}

 

  • Remind your members what benefits are included with membership and what they may be losing by not renewing.

  • Mention any discounts or benefits your club offers for renewing for a longer term or with an extra donation.
  • Text that says, "If you have already renewed your membership, please disregard this message. You can confirm the status of  your membership under the 'Edit Settings' tab in the top right corner of our website, upon logging in.  Thank you for your support!"