Example 2

Basic Membership to All Alumni Followed by a Tiered Structure

Answer

Basic Membership: Automatic membership to all Wharton alumni living in the area. Provides access to club events and the private LinkedIn group and a subscription to the Club Magazine.

  • Price: $0

Supporting Membership: All privileges of Basic Membership plus access to special contributor-only events, 50% discounts on event registrations, eligibility to participate on committees and in the club’s leadership, and access to special club members-only discounts.

  • Price: $95/year

Silver Membership: All privileges of the Supporting Membership plus attend 3 events per year for free, participate in a Leads Council, and receive a free listing in every issue of the Club Magazine.

  • Price: $500/year

Gold Membership: All privileges of the Silver Membership plus receive free event registration, invitations to special “Black Label” events, priority RSVP to all events, and an enhanced listing in every issue of the Club Magazine.

  • Price: $1,000/year

Benefactor Membership: All privileges of the Gold Membership plus guaranteed admission to all club events, 1 free ticket to the Annual Gala.

  • Price: $5,000/year

 

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