1. Phase 2: Building Relationships
  2. 2.1 LEARN ABOUT YOUR CLUB MEMBERS
  3. 2.2 INVITE ALUMNI TO GET MORE INVOLVED

2.2 Invite Alumni to Get More Involved

Answer

Develop a “call to action” appropriate for each segment of your club - Let’s say that you’re able to use filters to identify three main groups of people within your club: (1) A small number of people who are your club’s clear champions, (2) a larger number of people who have engaged once or twice in the last year, and (3) an even larger number of people who have not engaged at all. To really build relationships with alumni at scale, you’ll need to tailor your outreach to each group. For example, for group 3, you might concentrate your efforts on an invitation to your club’s everpopular networking night. For group 2, people who already attend a handful of events, you might want to ask them to participate in a meeting to brainstorm new event ideas. For group 1, you might just want to send a simple “thank you!”

  • Send targeted email - Once you’ve decided how to engage each group of alumni, simply tailor your email communications to each group. With NationBuilder, you can select email recipients based upon a tag, saved filter, or saved list. You’ll find that targeted email almost always gets higher open/click and response rates than general emails. The reason is simple: the more you take the time to communicate with fellow alumni based on their level of engagement, the more likely they are to get involved. For example, event emails tailored to (1) alumni who have attended a recent event, versus (2) alumni who have never attended an event, can make a huge difference.
  • Make 1:1 invitations - The number one reason why people don’t get involved is they’re never asked. If you’re noticing that club events are attended by the same core group and you’re having a hard time reaching a particular demographic, use your database to identify key individuals for old-fashioned 1:1 outreach. Simply tell them that you would love to get them plugged in and ask them how they would like to be involved. You’ll be surprised by the results.
  • Learn more - http://nationbuilder.com/how_to_create_a_list