3.2 Equip Your Volunteers


Distribute ownership among volunteers and track their progress - NationBuilder makes it easy to empower volunteers with tools for multiplying your club’s reach. In order to grow, clubs often have to overcome publicity and awareness challenges. Since your club (and the School) may not be in direct contact with alumni, it can be very effective to equip volunteers with simple methods of publicizing club events and other invitations within their own peer networks. Here are some best practices for using NationBuilder’s peer-to-peer features:

  • Use the Recruiting page - With the recruiting page, you can decide which page on your website you want to promote and what you want them to share. Each time you need to get the word out about an event or a specific invitation (eg. JOIN the club), simply direct volunteers to that recruiting page, where they’ll be able to easily share the relevant link across a wide variety of platforms.
  • Tailor your club’s social capital “currency” - You can customize your club’s social capital currency under the Settings > Defaults > Social Capital. The social capital currency will give you a single metric of engagement for each alumni.
  • Recognize your volunteers - In conjunction with social capital, you can create a Leaderboard to recognize your club’s top recruiters or most engaged volunteers.
  • Learn more - http://nationbuilder.com/how_recruiters_are_tracked