Brand Standards

The Wharton Alumni Logo


Elements of the official Wharton alumni logo may not be altered. Use of the alumni logo is limited to communication with current and prospective club members and for the execution of club business by clubs officially recognized by the School. The Wharton School may rescind its permission allowing a club to use the alumni logo and/or other School trademarks and logos, at any time.

Clubs recognized by the school may use the Wharton alumni logo on the following items:

Business cards Postcards
Envelopes PowerPoint presentations
Labels Table tents
Letterhead Websites

Download Templates

Business Cards (.doc)
Nametags for Wharton Clubs (.doc)
Nametags for Penn & Wharton Clubs (.doc)

Stationery (.doc)

Links to the Wharton and Penn Wharton Alumni logos  

Images will open in a new window. Right click the image to save it to your computer.

Wharton Color: Print (.jpeg, 300 DPI)  Web (.jpeg, 72 DPI)
Wharton Black & White: Print (.jpeg, 300 DPI)  Web (.jpeg, 72 DPI)

Penn Wharton Blue: Web (.png)
Penn Wharton White: Web 

Wharton Alumni Logos Scaled for Social Media

Please contact Wharton Alumni Relations for vector files (.ai, .eps) at

Specialized Club Logo

Wharton_Club_Logo_Template.pngYour club can request a version of the official Wharton logo that includes your club’s name. 

Contact your liaison for more information.

The Wharton School Colors

The Wharton School and the University of Pennsylvania share the same red and blue colors.  Please find specific color information below.

Blue: Pantone® 288 
Red: Pantone® 201

Blue: Cyan (100), Magenta (65), Yellow (0), K-Black (30) 
Red: Cyan (0), Magenta (100), Yellow (65), K-Black (34)

Hexadecimal (web colors)
Blue: #002C77 
Red: #981E32