Brand Standards

The Wharton Alumni Logo

wharton-alumni-logo_small.jpg

Elements of the official Wharton alumni logo may not be altered. Use of the alumni logo is limited to communication with current and prospective club members and for the execution of club business by clubs officially recognized by the School. The Wharton School may rescind its permission allowing a club to use the alumni logo and/or other School trademarks and logos, at any time.

Clubs not recognized by the School that wish to use the Wharton alumni logo must contact the Global Clubs Team for approval at globalclubs@wharton.upenn.edu. Clubs recognized by the school may use the Wharton alumni logo on the following items:

Business cards Postcards
Envelopes PowerPoint presentations
Labels Table tents
Letterhead Websites
Nametags  

 


Download Templates

Business Cards (.doc)
Nametags for Wharton Clubs (.doc)
Nametags for Penn & Wharton Clubs (.doc)

Stationery (.doc)


Links to the Wharton and Penn Wharton Alumni logos  

Images will open in a new window. Right click the image to save it to your computer.

Wharton Color: Print (.jpeg, 300 DPI)  Web (.jpeg, 72 DPI)
Wharton Black & White: Print (.jpeg, 300 DPI)  Web (.jpeg, 72 DPI)

Penn Wharton Blue: Web (.png)
Penn Wharton White: Web 
(.png)

Wharton Alumni Logos Scaled for Social Media

 

Please contact Wharton Alumni Relations for vector files (.ai, .eps) at globalclubs@wharton.upenn.edu.


Specialized Club Logo

Wharton_Club_Logo_Template.png

Your club can request a version of the official Wharton logo that includes your club’s name. 

Contact your liaison for more information.

 


The Wharton School Colors

The Wharton School and the University of Pennsylvania share the same red and blue colors.  Please find specific color information below.

PMS
Blue: Pantone® 288 
Red: Pantone® 201

CMYK
Blue: Cyan (100), Magenta (65), Yellow (0), K-Black (30) 
Red: Cyan (0), Magenta (100), Yellow (65), K-Black (34)

Hexadecimal (web colors)
Blue: #002C77 
Red: #981E32